Infographics of a Product combined with Lifestyle

Enhance Brand Content For Amazon Product

Tablet Photo A+ Content Listing Photography

Amazon A+ content, can boost product’s sales up to 10% on average. A+ content gets more impressions to be converted to sales.

With A++ content you can make more interactive content for your Amazon listings, such as expandable FAQs, video loops, clickable testimonials, and images with a hover and click functionality.”
— Aarti Rane

JOHNS CREEK, GEORGIA, UNITED STATES, October 12, 2022 / — Amazon is the largest e-commerce platform in the world, attracting millions of customers and hundreds and thousands of sellers. However, with the growing competition, it is becoming challenging to sell on Amazon. Whether you are selling on Amazon FBA, Amazon B2B, Merchant Fulfilled, or Seller Fulfilled Prime; your success greatly depends on the content of your product listing.

Ms. Aarti of EtherArts Photography has been helping sellers create the best quality pictures for Amazon A+ content for a decade. She explains that if your Amazon sales are dwindling, you need to boost your Amazon SEO with A+ content. Aarti is not the only one who advocates A+ content best practices. Most of the top-rated Amazon sellers utilize this content to beat the competition.

According to a study performed, with Amazon A+ content, sellers can boost their overall sales by 3 to 10% on average. The study is based on analyzing over 24,000 stores. Amazon also agrees that A+ content can help make your shop more discoverable, while multimedia content helps get more impressions. If you are struggling with generating sales on Amazon, it is high time to learn about A+ content best practices.

What is Amazon A+ content?

Amazon A+ content is also known as Enhanced Brand Content (EBC). It is a unique feature offered by the e-commerce platform that allows sellers to add more images and other product information to the listing. This feature aims to make Amazon listings more visually appealing to customers. EtherArts Photography has helped hundreds of Amazon sellers connect more with customers by creating impressionable product images. The studio offers a complete Amazon product photography service that is within the budget of every seller. White background product photography is one of their specializations.

What is Amazon EBC, A+, A++, and Premium A+ content?
A common confusion among sellers is around Amazon’s different types of premium content. But the difference between them is marginal. Previously, Amazon EBC was meant only for third-party sellers, while Amazon A+ content was for only vendors, also known as first-party sellers. This is why only big brands and manufacturers were able to incentivize A+, A++, and Premium A+ content. But, today, Amazon EBC and A+ content are the same. Any seller can create Amazon A+ content for their product listings.

A++ and A+ Premium content are the same but invite-only features. You have to be a seller registered with Amazon Seller Registry to receive an invite to create such content. With A++ content you can make more interactive content for your Amazon listings, such as expandable FAQs, video loops, clickable testimonials, and images with a hover and click functionality. Aarti says that A++ content images have different requirements as they are much more interactive, which is why she offers a complete product photography Atlanta service.

Verified benefits of A+ content

Amazon has admitted the benefits of A+ content best practices for sellers. The e-commerce giant agrees that with Amazon A+ content sellers can appeal to a broader audience by targeting different shopping styles. Some Amazon customers like to read paragraphs to understand every detail, while others are more interested in images and videos. A+ content best practices help you target a broader customer base. Adding more pictures and videos helps create a quick impression and encourages customers to buy your product.

Another important reason to invest in Amazon A+ content is the brand value it creates. With professionally designed images like those offered by Ether Arts US’ complete Amazon product photography service, your products stand out from the hundreds of others. Furthermore, with the A+ content, you create a better digital shopping experience for customers by providing them with a clear understanding of the product. Engaging content and visuals generate more traffic and result in high conversion rates.

How can you create Amazon A+ content?
To get started, you must have a professional selling plan and need to be approved as a brand owner through Amazon Brand Registry. Once approved, you can begin creating Amazon A+ content for your listings. Here’s how:

-Log in to your Seller Central account.
-Go to Advertising and click on A+ Content Manager.
-A+ content manager page will open. Click on ‘start creating A+ Content.’ Here you will find already created templates; choose one that you want to fill with your A+ content. Upload images and content, and Amazon will build the listing for you.
-You can also create your template using ‘Self-service modules.’
-Once you have selected a template, created the layout, and uploaded your content, including images, click preview to check everything is working, and if satisfied, click on the finish button.

This is all there is to know about Amazon A+ content. If you are a seller planning to implement A+ content best practices for your store on Amazon, we recommend you hire a professional Amazon Photographer like EtherArts Photography. The studio offers everything you need from a professional Amazon product photographer. EtherArts Product Photography is a full service shop for Amazon Photography USA and is based in Atlanta, GA.

Aarti Rane
EtherArts Product Photography & Graphics
+1 770-690-9389

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